Lack of University branding:
Brand is what sells in today’s market. The majority of parents had heard more about Private Universities than the state government affiliating UPTU. With the bifurcation of UPTU into GBTU and MMTU, there was a visible shyness on the acceptance of the new names due to either absence of or poor media positioning.
Ultra-Aggressive Marketing Campaign:
A large number of students got deviated and dejected from the UPTU system due to ultra-aggressive marketing campaign on the part of several colleges. Parents had compiled their own personal black lists of colleges on the basis of the number of times the respective college had sent a promotional sms to their cell phones. Colleges somehow failed to educate their potential clientele about their innate strengths, rather than focussed more on ‘bombardment’ publicity based on rhetoric alone.
Lowering down the prestige of a B.Tech/MBA Degree:
Agents claiming to facilitate various colleges retorted to various mean tactics of securing admissions which summarily lowered down the prestige of an engineering or a management degree. Bulk of the aspirants who come from the rural hinterland, took this as a negative market trend and thereby opted away from pumping in their hard earned money.
Exorbitant Fee:
The severe impact of price rise on the middle class with moderate means has been one of the singularly strongest reasons for the backing out of students and parents from the private education market. Most of the colleges got their fee hiked even this year but this fee-hike proved to be a deterrent to a large number of students. Due to poor channels of communicating the multifarious scholarship benefits to the target audience offered by individual students, the market turned passive. The huge amount of ‘hidden fee’ – books, development fee, personality grooming etc. which generally remains over and above the base tuition also became a strong deterrent. People are in general not much aware about the Educational Loans offered by the Nationalized banks as a welfare mechanism.
Private Universities:
Private Universities due to their single big token size on mass branding and enhanced flexibility in terms of seats etc. drove home a huge chunk of serious students aspiring to pursue a B.Tech or a MBA degree. Their better organizational and administrative skills certainly make them much more competitive than individual private colleges.
Information Asymmetry:
This is probably an outcome of the mis-management of the promotional-money spent by colleges. Despite the fact that most of the aspiring techno-manager in UP comes from a family whereby he/she is the first to opt for a professional education. There are not enough trustworthy channels or sources from where he/she can get authentic information about the various courses of study, leave apart the decision to opt for a college per-se. UPTU is already over-burdened to be expected to redress this asymmetry. In the absence of a strong market driven authentic information dissemination system, the aspirants fail to make a well informed choice. Stereotypes reign supreme, hearsay becomes the God-Say and agents are anyway everywhere. The plethora of advertisements appearing in the mainstream newspapers and the big-size bill-boards stalled at every nook and corner of a city have failed to attract the base attention of the seekers.
The way ‘Employability Gap’ has hit hard the Indian Corporate World with the twin syndrome of Ready Jobs but Job-Unready Professionals, the private techno-managerial education market in U.P. is certainly heading towards a similar syndrome of “Informability Gap” whereby the lack of the capacity to get duly informed reduces the chances of a potential aspirant to opt for an accessible quality education.
Based on an extensive interaction of UPTU WATCH Counselors with over 10,000 students spread over the entire Admissions Season through email, phone, sms, seminars, counseling help-desks, personal sessions etc., following reasons have come to the forefront as to why the students and their parents hesitated in opting for private techno-managerial colleges. Mr. Sachin Jain summarizes the findings of his analysis.
For More Information visit EEE360. : http://www.education.eee360.in
Click College Predict Tool of UPTU : http://www.education.eee360.in/index.php/entrance-exams/uptu-rank-tool
Click College Predict Tool of AIEEE http://www.education.eee360.in/index.php/entrance-exams/aieee-rank-tool
Join us on facebook http://www.facebook.com/pages/Education-eee360/212731538755789
No comments:
Post a Comment